Campaign to promote “Snooze”, a Pure Fm broadcasting between 6 am and 9 am.
So we created a campaign around the job offers. We made a deal with famous companies like Monster. Most of the job offers were launched on Snooze one day before their real national launch. So if youngsters wanted to be the first to apply for a job, they had to wake up early.
Bernard aired around midnight and helped them to sleep instantly with a couple of hypnotist tricks.