
Rescue Drivers
— Volkswagen—
Creative Belgium Award 2020 / 1 Gold, 1 Silver, 1 Bronze, 1 shortlist ( Direct, Brand Experience, Innovative )
710,346. This is the exact number of Volkswagen drivers currently driving in Belgium. It could also be the exact number of belgians who know what to do face to a cardiac arrest. Volkswagen found an opportunity to turn its drivers into lifesavers by giving them first aid courses led by the Belgian Red Cross teams.