The kid that counts

- Refugee Help Flanders -

  • Creative Belgium 2023/ 2 bronzes (design, PR) 3 shortlists ( Outdoor, brand experience, media )


Since the migration crisis, more than 18,000 refugee children have disappeared from Europe. Politicians don't seem to be concerned. In order to expose this outrageous number, Refugee Help Flanders played hide-and-seek with a little boy in front of the European Parliament in Brussels. Except that our kid didn't only count up to 100…


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Suivant

The filthy rich man